Meet & Greet with Medhat Yassin

Medhat Yassin is a seasoned business transformation consultant, mentor, and entrepreneur with 29+ years of experience in marketing, business development, and brand growth. He has worked with over 400 brands, starting his career at IBM and P&G before leading regional marketing for Burger King MENA, where he drove a 22% profit increase. Passionate about entrepreneurship and turnarounds, he has founded ventures in tech and hospitality, pioneered the “Buy One Get One” concept, and led initiatives supporting startups and SMEs, especially during COVID-19. A certified mentor recognized by organizations like EU-GIMED and EBRD, Medhat also founded the Cairo Business Community. His expertise in strategy, brand building, and business transformation has earned him recognition in global media, including interviews with CBC, DMC, CNBC Arabia, and Nile News.