Elevating Your E-commerce Business with Smart Scaling
intermediate
Adel Heikal
Unilever - NALI
Bilingual
Scaling an E-commerce business while maintaining positive
unit economics is a key challenge facing E-commerce
businesses nowadays. Lots of brands burn cash in
discounts/vouchers to acquire new customers or retain
churned customers which negatively impacts profitability
and affects brand positioning and overall growth. In the
workshop, we will discuss tactics and strategies that can
help e-commerce businesses create sustainable growth
while maintaining positive unit economics